Sports Performance Data & Fan Engagement USA 2018 Speakers

Ben Barker

Commercial Director, Monterosa

After 12 years in various Sports Agency and Communications roles within and outside of the WPP Group Ben joined Monterosa in 2015 to lead its move into Sports. The business has grown rapidly to include work across the UEFA Euros, Premier League, Motorsport, Horse Racing, Cricket, Rugby and the NFL.

With the growth of the business and continued expansion in global entertainment including X Factor and Love Island international formats and the addition of e-commerce Ben took on the role of Commercial Director in 2017.

Ben and Monterosa are focused on delivering game changing fan interaction that utilises the companies LViS interaction platform and products to excite and enhance the fan experience and bring them into their clients owned environments.